Flover Esmalteria
Floresça sua beleza.
Em 2022, tive a honra de ser convidado para desenvolver a nova identidade visual do que era, até então, o Rakel Studio. A partir daquele momento, ele passaria a se chamar Flover - Esmalteria.
A Flover é uma esmalteria/estúdio que se dedica ao embelezamento feminino e oferece uma gama de serviços de alta qualidade. Dentre esses serviços, destacam-se a cuticulagem, esmaltação tradicional, alongamento com unhas artificiais, além de spas para tratamentos e relaxamentos.
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Flover Nail Polish
Bloom your beauty.
In 2022, I had the honor of being invited to develop the new visual identity of what was, until then, Rakel Studio. From that moment on, it would be called Flover - Esmalteria.
Flover is a nail salon/studio dedicated to female beautification and offers a range of high quality services. Among these services, we highlight cuticululation, traditional nail polish, stretching with artificial nails, as well as spas for treatments and relaxation.
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A marca gráfica da Flover precisava transmitir sua essência de forma simples, e foi por isso que optamos por uma solução tipográfica única. Essa solução incorporou detalhes específicos que fazem referência à famosa Flor de Lótus, mas de uma maneira completamente singular. Os detalhes escolhidos também remetem às diversas terminações de unhas disponíveis no mercado, conferindo à marca características únicas e repletas de conceitos.
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Flover's graphic brand needed to convey its essence in a simple way, which is why we opted for a unique typographic solution. This solution incorporated specific details that reference the famous Lotus Flower, but in a completely unique way. The details chosen also refer to the different nail finishes available on the market, giving the brand unique characteristics and full of concepts.
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